

Debbie Heiser is a business strategist, soulful sales expert, and founder of The Lit Up Life, a coaching practice devoted to helping entrepreneurs gain clarity, grow profitable businesses, and create lives they love—without sacrificing what matters most.
After a successful 25-year career as an executive in Fortune 500 and Fortune 50 companies, Debbie walked away from corporate life to follow her deeper calling. Today, she blends her expertise in business systems, neuroscience, universal laws, and mindset work to help women step fully into their purpose and leadership.
As an adjunct professor at Gonzaga University teaching Foresight & Strategy and Servant Leadership, a sought-after speaker, and the host of the Lead Your Life with Debbie Heiser podcast, Debbie creates transformational experiences through private coaching, masterminds, and her signature Cast Your Vision retreats.
Debbie leads with purpose, curiosity, and the belief that success is deeply personal—and absolutely possible. When she’s not coaching clients or speaking on stage, you’ll find her going on adventures with her grandsons, skiing the slopes of Schweitzer, exploring Scotland, or hiking the trails near her home with a deep reverence for nature, growth, and connection.